A Complete Guide to Marketing Your Business on Instagram


Instagram is the potent and influential social media platform that allows small and new start-up businesses to publicize themselves for free.

If executed perfectly, marketing on Instagram will help you to build your brand name, increase your revenues and generate leads. Instagram marketing needs an extra strategic effort to build your brand name as compared to strategies you used on other social media platforms.

For making your new start-ups and small business successful through Instagram, you need to use Instagram branding strategy correctly.

Here is a complete guide to marketing your business on Instagram:

Focus on your strategies and goals

An Instagram account is nothing without goals and marketing strategies. An over-focused goal for the strategies used on Instagram is important to calculate success. Always look up the prior goal for your Instagram channel and use your strategy according to that.

The important goals to be focused on while creating Instagram accounts should be:

Goal to create brand awareness.

Goal to generate leads.

Goal to boost sales

Without goals, your Instagram account might turn into various collections of chaotic posts. 

Target the finest audiences

With your outlines strategy and goals, all you need to know is – “to whom you have to target on Instagram”. Focus is the key factor to work with Instagram. Even though you might have developed marketing qualities previously, it is also important for you to have a look, and compare your qualities with the demography of other people who are using Instagram.                                                                                                                                                               

Create an attractive profile for your business

A good brand on Instagram initiated with an attractive profile. A convincing bio and appropriate links are important for Instagram marketing services so that they convert just visiting eyes into leads and followers. 

You have to include some impressive profile pictures and photos with high and good quality that should be visually consistent and appealing with the guidelines of your brand. 

Try to post amazing and interesting content

The content in your Instagram account might become the biggest driver to attract more audiences and thus it will help you to achieve goals. Firstly, define your brand style with the fonts, colours, filters, palette, hash tags, and captions. A steady feel and look might help your account to stand out and thus enhances your business recognition.

Recognize hash tags and key accounts

Once you are done with the basics of an Instagram account, you have to focus on building your customers and audiences. First of all, start identifying your competitor and take tips on how to use Instagram promotion services to attract more audiences. You can use hash tags and a properly manageable account to generate traffic.

With every characteristic of your small or new business marketing strategy, you need a good Instagram marketing company that helps you to make the best results.

This is a complete guide to marketing your business on Instagram. 

To get more benefit from the Instagram account, all you need is the best Instagram marketing service company that not only generates leads but also boosts your brand name.

If you are looking for these services, you can visit our company’s website Technogiq IT SolutionsWe provide the best services to our clients.

5 Ways to Get More Clicks and Sales Using Google Shopping Ads

Google Shopping Ads

Google Shopping Ads is mainly a search engine platform for marketing that is essential for any E-commerce store. With the help of this marketing platform, a Google ad displays brand advertisements to its users when they search for a product.

 Based on the listing of the brand’s product, and query for searches, Google has an in-built algorithm to show videos that are relevant to business in the product advertisement form. This is the main objective of Google Shopping Ads.

Know why you should use Google Shopping Ads!

  1. You will get bigger targeted traffic.
  2. It has a higher potential to reach desired customers.
  3. You will get a higher rate of return as compared to spend on Ads.
  4. It can be optimized and managed easily.
  5. Google Shopping Ads provides you with competitive data for your business.

Now, let see ways to get more clicks and sales using Google Shopping Ads:

1. Optimize titles for your products

Since Google Shopping Ads are not based on keyword process, but you have to make sure that titles of products should be highly optimized along with the correct selection of words. 

2. Optimize your categories and description for product feed

Add correct information in the categories and description segment of your product feed; so that Google shopping ads management will find out when it has to show your product. 

3. Optimize your product representations and images

While you selecting a product image make sure it fulfils all the desires and requirements of the targeted audience. Your online user will get to know more about your product with the potent images. Always use high-quality images for ads. 

4. Use extensions for Google Shopping Ads

These extensions for Google Shopping Ads are used to disclose the advantages of products. The four types of available extensions of Google merchant ads for businesses are:

  • Price Drops
  • Merchant Promotions
  • Product Ratings
  • Advertisements for Local Inventory

Google launch these latest extensions for making online shopping business more competitive and competent.

5. Use products review and rating technique

Reviews and ratings are used to make a direct connection with desired customers. Maximum customers buy any product based on previous user’s reviews and ratings on products. And sometimes suggestions or recommendations of strangers attract the crowd towards your product.

You can use numbers or stars for the rating of your product that helps other audiences to buy your product. These ratings should be highlighted in your Google Ads so that you get more attention than before. 

So, these are the ways to get more clicks and sales using Google Shopping Ads.

Nowadays, you will find numbers of Google shopping agency that helps you with these solutions.

If you are looking for these solutions, you can visit our website Technogiq IT Solutions, we help you to improve your sales and get more clicks by using Google Ads for your E-Commerce companies.