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5 Ways to Get More Clicks and Sales Using Google Shopping Ads

Google Shopping Ads

Google Shopping Ads is mainly a search engine platform for marketing that is essential for any E-commerce store. With the help of this marketing platform, a Google ad displays brand advertisements to its users when they search for a product.

 Based on the listing of the brand’s product, and query for searches, Google has an in-built algorithm to show videos that are relevant to business in the product advertisement form. This is the main objective of Google Shopping Ads.

Know why you should use Google Shopping Ads!

  1. You will get bigger targeted traffic.
  2. It has a higher potential to reach desired customers.
  3. You will get a higher rate of return as compared to spend on Ads.
  4. It can be optimized and managed easily.
  5. Google Shopping Ads provides you with competitive data for your business.

Now, let see ways to get more clicks and sales using Google Shopping Ads:

1. Optimize titles for your products

Since Google Shopping Ads are not based on keyword process, but you have to make sure that titles of products should be highly optimized along with the correct selection of words. 

2. Optimize your categories and description for product feed

Add correct information in the categories and description segment of your product feed; so that Google shopping ads management will find out when it has to show your product. 

3. Optimize your product representations and images

While you selecting a product image make sure it fulfils all the desires and requirements of the targeted audience. Your online user will get to know more about your product with the potent images. Always use high-quality images for ads. 

4. Use extensions for Google Shopping Ads

These extensions for Google Shopping Ads are used to disclose the advantages of products. The four types of available extensions of Google merchant ads for businesses are:

  • Price Drops
  • Merchant Promotions
  • Product Ratings
  • Advertisements for Local Inventory

Google launch these latest extensions for making online shopping business more competitive and competent.

5. Use products review and rating technique

Reviews and ratings are used to make a direct connection with desired customers. Maximum customers buy any product based on previous user’s reviews and ratings on products. And sometimes suggestions or recommendations of strangers attract the crowd towards your product.

You can use numbers or stars for the rating of your product that helps other audiences to buy your product. These ratings should be highlighted in your Google Ads so that you get more attention than before. 

So, these are the ways to get more clicks and sales using Google Shopping Ads.

Nowadays, you will find numbers of Google shopping agency that helps you with these solutions.

If you are looking for these solutions, you can visit our website Technogiq IT Solutions, we help you to improve your sales and get more clicks by using Google Ads for your E-Commerce companies.

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How Can Digital Marketing Benefit Health Care and Medical Industry

Digital Marketing benefit health care

Marketing has become an essential part of each and every industry that is looking to sell products and services in the open market. Businesses across the world have shown tremendous growth in recent years with the advent of digital marketing. Companies providing digital marketing services have grown in numbers with the increase in demand for digital marketing. Healthcare and medical industry have also started to make use of digital marketing to boost their brand, generate leads and sell products.

So if you are a healthcare company working into medical equipment production, a hospital chain or individual clinics, digital marketing can increase your visibility across platforms using techniques such as PPC campaign management, SEO based marketing etc. Let’s look at some reliable digital marketing techniques that can help you increase your business and boost your sales.

Search Engine Optimization

If you are looking to find yourself on top of search lists, when customers come looking for your product or services, SEO is the technique that can make this happen. A good SEO marketing agency knows how to push your website to the top of the search results, that can improve your brand visibility and therefore increasing the chances of landing more visitors to your website.

PPC campaigning

Pay per click or PPC is a method of internet marketing in which advertisers pay some fee each time their ad is clicked. If you are looking to brand your hospital and its capabilities and services, or if you are a medical equipment marketing firm looking to attract potential customers, PPC campaign management can be a good option. It is important to research keywords which are relevant to your business and brand to make PPC campaigns successful. Google Ads are most popular when it comes to PPC marketing.

Social media marketing

Social media has grown leaps and bounds over the past decade. It has seen millions of people and scores of brands and companies join various social media platforms to register their presence. As a result, it also gives companies, brands, and businesses to target audiences on these platforms. Companies providing digital marketing services can create customized marketing campaigns on these platforms targeting audiences based on age, location, interest etc. for example, if you are looking to sell a medical device to any hospital brand or clinics, you can gather data around it and create a campaign accordingly.

Content based marketing

Companies providing digital marketing services see content based marketing as a definitive way of digital marketing. Content can be represented in varied formats such as articles, blogs, white paper etc. Remember to create content in a way which is engaging and appealing to users.

An important point to note is that all the regulations and guidelines need to be adhered to while marketing medical devices and equipment. All the relevant information should be explained clearly and nothing which is ambiguous should be hidden. Any lapse in following regulations and guidelines may result in actions taken by relevant authorities.