5 Big reasons that affect the ranking of your product page


There are several reasons why the product page of your business isn’t ranking. It involves any scenario like optimization of the product page is not included in your SEO strategy’s checklist, lack of knowledge for product page optimization, or sometimes, even after trying so hard, the page doesn’t rank up.

Many eCommerce companies often offer a significant quantity of time for the optimization of land pages only. They regularly allocate lots of their SEO efforts and monetary resources to the high-funnel pages and put the product page optimization on the table. Before enlisting a few key reasons why your eCommerce internet site’s product page might not be ranking, allow us to shed a little light on the significance of optimized product pages for better leads, sales, and conversions.

Let’s see the 5 biggest reasons that affect the ranking of your product page:

Your product web page might not be ranking for several reasons. Here are a few common reasons that affect the ranking of your product page

1) Poor Research of Keywords

Keyword research plays an important role, while we are talking about the organic search
visibility of your product page. It involves finding relevant keywords to your services and
products, and then, optimizing your page against those researched keywords that will enable you to rank your product page.

2) Create Generic Titles

Titles are crucial in the product page’s ranking of your eCommerce internet site. Try to avoid making them too generic, but as an alternative make them concise, actionable, and rich with keywords. Additionally, try to create titles that will be unique for your eCommerce, and have never been used before.

3) Overlook Meta Tags and Data

Meta tags are the optimized tags or descriptions of your particular page, where the bots of
search engines come and skimmed the information about your business. Your page will not be going to rank if you don’t include meta tags and data on your website.

4) Using Plagiarized Content

Content that is simply copied and pasted from competition’s websites will don’t have any
appropriate use on your site, and that is the reason that affects the ranking of your product
page. To make your web page rank, it is vital to create fresh and unique product web page
content that mainly involves titles, product descriptions, and tags.

5) Product Image Optimization Failure

Optimization of a product image is another main reason, why your page might not be
organically ranking. Make sure that the images of your products are nicely optimized and meet the standards consisting of length, dimension, and layout of the image (PNG, GIF, and JPEG). Too many heavy photos generally tend to slow down the speed of a product’s web page loading and hence, creating a bad experience for their users and consequently negative rating.

These are the 5 big reasons that affect the ranking of your product page.

Final Thoughts:

Your business’s product page won’t be ranking for numerous reasons that include ineffective research of keywords, generic web page titles, and overlooking Meta descriptions. Similarly, duplication of product page content and not having fully optimized product images also do now not permit pages to rank in the search engines.

If you are looking for services related to Search Engine Optimization of your product or business website, contact us now.

Visit us or ask our experts at Technogiq UAE.

Why Organic SEO is essential to increase your website traffic?


Search Engine Optimization (SEO) is an important factor in online marketing. It helps businesses to increase their online visibility and get more acknowledgment in the digital market. Nowadays, everyone searches online for whatever they want to, this becomes the main reason to take their business online and having own business website.

SEO is necessary to drive organic website search traffic. This will help any website to increase its ranking over different search engines. Any business website needs to get a higher rate of organic traffic, this factor makes them expand, adapt and grow to fulfillment of visitors’ desires.

Organic search traffic can be defined as the count of visitors that reaches to business website directly from search engine results. The “organic” word is used to explain that the search traffic is driven through search engines and not by any paid advertisements. Relatively, search engines ranked results according to the business relevance and popularity.

Let’s see how Organic SEO increases your business website’s traffic:

It includes a long list of various approaches that can increase your website traffic. It is challenging for every business to get visitors to their website instead of a competitor’s website while they search for a service or product like theirs. So, to enhance their visibility, businesses need to increase their online presence in the market. SEO plays an important role in improving business ranking and makes it more visible to customers. Still enhancing the online presence of websites are not only associated with PPC advertising and SEO, but it also involves;

1. Featured scrap includes ranking

A featured scrap can be considered as what visitors see first when they enter something to search on a search engine. Mainly this is the first page of your search engine, where your business website should be placed.

2. By Using Long Tail Key Word

Not every keyword you used makes an effective influence in this competitive market. Instead, always use a keyword that includes more details about your service or product. The Long Tail Key Word will increase the search ranking of your content and help customers to get what they want. To search the long tail keyword, digital marketing services company in the UAE can help you with better results.

3. Constantly creating a quality content

Try to create a blog and publish your writing as content as frequently as possible. But never sacrifice your quality for the sake of publishing numbers of content. The more your content has quality, the more it will attract organic traffic to your website. Search engine optimization in UAE is the best way to increase web traffic.

4. Create Meta Title and Meta Description

Meta URL, title, and description are the essential elements of a blog post or an optimized website page. With a properly created Meta title and Meta description, you can tell google exactly about your work or business.

To know more about organic Search Engine Optimization terms, contact our experts today. Feel free to connect with us at Technogiq IT Solutions